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Wed, Jan 8 | 11AM CST / 12PM EST
Pinpoint Your Audience Demographics
Learn how to identify who your fans are by exploring key demographic details like age, gender, location, and more. Discover why understanding these foundational traits is crucial to connecting with the right listeners.
Map Online Behaviors and Hobbies
Uncover where your fans hang out online, what they engage with, and their interests beyond music. This step will help you find your fans where they’re most active and craft content that resonates.
Build a Fan Avatar and Marketing Strategy
Bring it all together by creating a detailed fan avatar—a profile that represents your ideal fan—and use it to design a marketing plan. You'll leave with actionable strategies to effectively reach and grow your audience.
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What's New
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Latest Posts
8 Ways to Eliminate Distractions and Stay Focused as an Independent Musician
As an independent musician it is extremely difficult to stay focused and be productive. However, there are many things you can do to reduce the likelihood of becoming distracted while trying to complete day to day tasks your music career requires. Here are 8 ways to enhance your ability to focus and get more accomplished…
Artist Spotlight: Cliffs + Caves on Defying the Boundaries of Cool
Cliffs + Caves, an indie/folk mother-daughter duo (Lindsey and Claire Justice) based in Houston, TX, unabashedly share their deeply personal and relatable stories through songs that resonate with listeners of all generations. Their EP, Capsize, dynamically demonstrates their unique blend […]
When PR Hacking Goes Wrong: What Musicians Can Learn from the Jussie Smollett Scandal
The actor Jussie Smollett from Fox’s primetime drama series, Empire is in hot water. As of 2/21/2019, Smollett turned himself in to police custody for allegedly filing a false police report. On the police report, Smollett claims that he was […]
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