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Join the Next Webinar

How to Define Your Ideal Music Audience

Wed, Jan 8 | 11AM CST / 12PM EST

Pinpoint Your Audience Demographics

Learn how to identify who your fans are by exploring key demographic details like age, gender, location, and more. Discover why understanding these foundational traits is crucial to connecting with the right listeners.

Map Online Behaviors and Hobbies

Uncover where your fans hang out online, what they engage with, and their interests beyond music. This step will help you find your fans where they’re most active and craft content that resonates.

Build a Fan Avatar and Marketing Strategy

Bring it all together by creating a detailed fan avatar—a profile that represents your ideal fan—and use it to design a marketing plan. You'll leave with actionable strategies to effectively reach and grow your audience.

The Crafty Musician Members Community

Have you joined our Members Community? You're in the right place! Here you can access any of the perks included with your membership level such as coaching sessions, your annual web presence assessment, our premium resources, and more.

Click on the appropriate button to the left to access your membership perks.

If you're not a member, you're missing out! Learn more about our Membership Community here.

Online Radio Directory Subscribers

Our Online Radio Directory gives you total access to internet radio stations who want to hear from you. We provide a listing by genre and their submission requirements. If you are subscribed to our Online Radio Directory, click here to go to the dashboard. Note, only paid subscribers have access to this Directory. If you'd like to purchase a subscription, click here.

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5 Day Mindset Makeover Challenge

Did you purchase access to the Mindset Makeover Challenge? Click the link to start your course.

Would you like to purchase this course?  Click here.

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What's New

Check out our Music Branding Series on YouTube!

If you're trying to build a fanbase and establish an artist identity this series is for you!

Each week we post a new video on aspects of branding your music, establishing an artistic persona, and branding your music in order to build a loyal fanbase. We talk about creating your artist story, identifying who your fans, crafting the right messages to reach them, and building a tribe. Come on over to YouTube and join the party!

Watch Our Latest Videos

In this video, I’ll show you exactly how to create your own stunning website using Canva—without paying a dime. That’s right: ✅ No domain fees. ✅ No setup fees. ✅ No hosting fees. To make it even easier, I’m giving you 5 FREE Canva website templates to get started!
In this workshop, we'll discuss the purpose of a press pack and how musicians can use it to gain more exposure. • Learn about the purpose of press packs • Learn what goes into press packs • Learn how to create a press pack of your own
In this workshop, we'll outline how to promote your upcoming release including all the promotional materials you will need, how to strategize a custom content plan for your mailing list and social media, generate buzz, promo outreach, and more.

Latest Posts

10 Creative Sign-up Offers For Musicians To Grow A Mailing List

By Anitra Jay | May 22, 2024

Hey there, fellow musician!If you’re like me, you’re always looking for ways to connect with your fans on a deeper level. Social media is great and all, but there’s something incredibly powerful about having a direct line to your fans […]

10 Effective Strategies to Grow a Fanbase for Your Music on Social Media

By Anitra Jay | April 25, 2024

In today’s digital age, social media has become an indispensable tool for musicians looking to grow their fanbase and expand their reach. With millions of users actively engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the potential to connect […]

How to Write a Press Release for a Song

By Anitra Jay | November 2, 2023

This webinar was sponsored by Pressed Fresh Collective a resource for musicians to access all the services a label would provide in an a la carte fashion. Work with or learn more about Pressed Fresh Collective here. Aired 10/25/2023. Check […]

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