Join the Next Webinar

How to Define Your Ideal Music Audience

Wed, Jan 8 | 11AM CST / 12PM EST

Pinpoint Your Audience Demographics

Learn how to identify who your fans are by exploring key demographic details like age, gender, location, and more. Discover why understanding these foundational traits is crucial to connecting with the right listeners.

Map Online Behaviors and Hobbies

Uncover where your fans hang out online, what they engage with, and their interests beyond music. This step will help you find your fans where they’re most active and craft content that resonates.

Build a Fan Avatar and Marketing Strategy

Bring it all together by creating a detailed fan avatar—a profile that represents your ideal fan—and use it to design a marketing plan. You'll leave with actionable strategies to effectively reach and grow your audience.

Watch Our Latest Video

Let's Create Your $0 Music Website (TOTALLY FREE)

Having an official hub that can serve as your web presence can help you gain credibility, organize your marketing efforts, streamline your offerings, and boost your fanbase-building initiatives. In this video, I will walk you through a step-by-step process to create a professional-looking, on-brand website for your music.

Email Marketing Essentials: How to Grow Your Fanbase

I don't know if you realize this, but there is a tremendous power in transparency and connection! What's more, you can tap into these fundamental concepts to bring vitality and appeal into your email marketing. You can use this your advantage when it comes to building a loyal fanbase. In this article, I’ll share the essentials for crafting a newsletter strategy to grow your fanbase, focusing on two key areas: adding people to your mailing list and cultivating genuine relationships with your subscribers.

I need help to...

Promote My Music

Promoting your music to the right audience effectively is important. Click here for resources and tools to help you get your music out there, gain the exposure you need and promote your gigs.

Book a Profitable Tour

Touring can be incredible for independent musicians. It helps you enlarge your fanbase, see the rest of the world, and make a lot of money. However, some artists just starting out have no idea how to turn a profit when touring. If that's you, check out these helpful resources that will show you tips and tricks when it comes to planning a profitable tour.

Make My Music Profitable

Your music business will not do well if you don't operate your finances properly. Click here for resources to help you get control of your finances and start turning a profit with your music.

Sharpen My Business Skills

Let's face it, we don't all have the business mindset when it comes to music. We like to play our instruments, put on a show and go home. However, there's an entire world of knowledge that you can take advantage of when it comes to making your music business a success. Click here to see where you might be able to sharpen your entrepreneurial engines.

Grow My Mailing List

A mailing list is the #1 tool you have to sell your music, build your team, and establish a support base. You can not afford to neglect this one tool. Here are resources on how to grow your mailing list.

Book Gigs

Play out and play out often! The one thing you need as a performing artist is gigs! Gigs can help you gain fans and make money! If you're looking for help booking gigs, you've come to the right place! Check out these articles and free resources which give you everything you need to know about booking gigs.

Schedule a Music Business Coaching Call

Take Your Music Career to the Next Level

  • Develop an Artist Persona that stands out
  • Establish consistent branding
  • Grow a loyal fanbase
  • Create a roadmap to establishing a full-time career

We Offer Courses and Other Resources for Independent Musicians...

Being a successful musician is about more than doing great music. Those with an entrepreneurial mindset and business skills consistently outperform their peers who lack those qualities. Will you succeed in business as a musician or will you simply be a musician? The Crafty Musician offers business courses for independent musicians to grow their business, maximize their time, build a sizeable fanbase, and earn a living doing music. Take a look at the courses we have available by clicking the button below.

Recent Posts

5 Easy Side Hustle Ideas for Musicians

By Anitra Jay | November 18, 2015 | 4

Let’s face it, as an independent artist, achieving sufficient, steady and reliable income is a challenge. Music is seasonal, gigs […]

The Secret Weapon to Creating a Killer Electronic Press Kit

By Anitra Jay | November 12, 2015 | 0

In today’s highly technological world, having an online presence is a must when it comes to booking gigs for the independent […]

10 Must Haves for your Artist Website

By Anitra Jay | November 9, 2015 | 0

Your artist website is your conversation with the world.  In most cases, this will be the first ever conversation you will have […]

How to Book House Concerts

By Anitra Jay | July 21, 2015 | 0

It’s a beautiful evening! Everyone is having a great time.  You are performing one of your favorite songs in front […]

How to Get Your First Music Gig

By Anitra Jay | July 10, 2015 | 0

You’ve got the nuances of your set list ironed out, practiced, and practiced. Now you are ready for your first […]

20 Engaging Content Ideas for Social Media

By Anitra Jay | July 6, 2015 | 2

We’ve updated this post and created another post with 50 social media content ideas for when you’re drawing a blank. […]

8 Ways to Sell more Merchandise at Shows and Double Your Income

By Anitra Jay | June 30, 2015 | 2

As an independent artist, you make your money through several different avenues. One of these avenues has a very high […]

Leave a Lasting Impression with Your Audience

By Anitra Jay | June 23, 2015 | 0

As independent artists, our greatest asset when it comes to acquiring fans is our live performance. With live performances, you […]

15 Ways to Get People to Your Show

By Anitra Jay | June 12, 2015 | 0

Draw. Draw is the magic word.  When you’re booking shows, most venues want to know how much draw you have. […]

How I Get Subscribers on my Mailing List

By Anitra Jay | June 5, 2015 | 0

As an independent artist, your mailing list is your lifeline.  It is your direct connection to your fans.  Whenever you […]

Watch Our Latest Videos

In this video, I’ll show you exactly how to create your own stunning website using Canva—without paying a dime. That’s right: ✅ No domain fees. ✅ No setup fees. ✅ No hosting fees. To make it even easier, I’m giving you 5 FREE Canva website templates to get started!
In this workshop, we'll discuss the purpose of a press pack and how musicians can use it to gain more exposure. • Learn about the purpose of press packs • Learn what goes into press packs • Learn how to create a press pack of your own
In this workshop, we'll outline how to promote your upcoming release including all the promotional materials you will need, how to strategize a custom content plan for your mailing list and social media, generate buzz, promo outreach, and more.

As Featured On

top
Share via
Copy link
Powered by Social Snap