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How to Define Your Ideal Music Audience
Wed, Jan 8 | 11AM CST / 12PM EST
Pinpoint Your Audience Demographics
Learn how to identify who your fans are by exploring key demographic details like age, gender, location, and more. Discover why understanding these foundational traits is crucial to connecting with the right listeners.
Map Online Behaviors and Hobbies
Uncover where your fans hang out online, what they engage with, and their interests beyond music. This step will help you find your fans where they’re most active and craft content that resonates.
Build a Fan Avatar and Marketing Strategy
Bring it all together by creating a detailed fan avatar—a profile that represents your ideal fan—and use it to design a marketing plan. You'll leave with actionable strategies to effectively reach and grow your audience.
Email Marketing Essentials: How to Grow Your Fanbase
I don't know if you realize this, but there is a tremendous power in transparency and connection! What's more, you can tap into these fundamental concepts to bring vitality and appeal into your email marketing. You can use this your advantage when it comes to building a loyal fanbase. In this article, I’ll share the essentials for crafting a newsletter strategy to grow your fanbase, focusing on two key areas: adding people to your mailing list and cultivating genuine relationships with your subscribers.
I need help to...
Promote My Music
Promoting your music to the right audience effectively is important. Click here for resources and tools to help you get your music out there, gain the exposure you need and promote your gigs.
Book a Profitable Tour
Touring can be incredible for independent musicians. It helps you enlarge your fanbase, see the rest of the world, and make a lot of money. However, some artists just starting out have no idea how to turn a profit when touring. If that's you, check out these helpful resources that will show you tips and tricks when it comes to planning a profitable tour.
Make My Music Profitable
Your music business will not do well if you don't operate your finances properly. Click here for resources to help you get control of your finances and start turning a profit with your music.
Sharpen My Business Skills
Let's face it, we don't all have the business mindset when it comes to music. We like to play our instruments, put on a show and go home. However, there's an entire world of knowledge that you can take advantage of when it comes to making your music business a success. Click here to see where you might be able to sharpen your entrepreneurial engines.
Grow My Mailing List
A mailing list is the #1 tool you have to sell your music, build your team, and establish a support base. You can not afford to neglect this one tool. Here are resources on how to grow your mailing list.
Book Gigs
Play out and play out often! The one thing you need as a performing artist is gigs! Gigs can help you gain fans and make money! If you're looking for help booking gigs, you've come to the right place! Check out these articles and free resources which give you everything you need to know about booking gigs.
We Offer Courses and Other Resources for Independent Musicians...
Being a successful musician is about more than doing great music. Those with an entrepreneurial mindset and business skills consistently outperform their peers who lack those qualities. Will you succeed in business as a musician or will you simply be a musician? The Crafty Musician offers business courses for independent musicians to grow their business, maximize their time, build a sizeable fanbase, and earn a living doing music. Take a look at the courses we have available by clicking the button below.
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