Your artist website is your online artist hub. It hosts all of your newest information regarding shows, videos, photos, promo materials, reviews, blog posts, and more. It is where people go online to learn more about you and your music. Your website is a benefit for fans and potential fans in that it provides the […]
Category: Mailing List Tips & Tricks
5 Ways to Increase Newsletter Click Through Rates for Musicians
Seeing subscriber activity on your email marketing efforts is truly rewarding. If I’m being honest, I like to watch campaign reports from Mailchimp as soon as I fire off an email. I like seeing who opened my email, how many times they opened it, and what they clicked on. It makes me feel like I […]
20 Newsletter Content Ideas for Musicians
Providing a constant stream of content in newsletters to your music fans is not very easy. In the past I’ve allowed months to go by without sending emails out to my fans. I knew I that I needed to send something out, but I felt like I just didn’t have anything to say. What do […]
How to Generate Your Own Physical Mailing List for Free
Have you considered incorporating physical mailings into your marketing tactics? If not, you’re missing out on a valuable avenue of outreach especially when it comes to marketing upcoming shows in cities where you don’t have a following. Even though letters and postcards are considered a thing of the past as they take a backseat to […]
This Person Gave Me Unsolicited Advice about Getting a Real Job…Here’s My Response
Here’s a recent e-mail I received from a ‘fan’ that wins the Nastiest E-mail of the Month Award. {I wish the BEST on your musical career. But as a mom, advising a daughter, I would want my son in law to have FTE (full time employment) with benefits for financial security while you pursue your […]
Anitra Jay in Fan Base, Finance, Mailing List Tips & Tricks, Promotions, Social Media/YouTube, Websites
Guide to Making the Most out of Unpaid Gigs (for exposure)
Before we get into this article, be sure to check out our FREE 4 Day How to Book [Profitable] Gigs eCourse. Whether you’re looking to start a career in music, just starting out, or a seasoned pro, this free 4 day e-course is full of great tips and information on how to make more money as […]
Does your Music Suck? So What?
I entered the back patio and saw about 20 people at tables, drinking drinks, and talking amongst themselves. My date and I quickly grabbed a table and waited patiently for the show to start. We were very curious about this artist. We didn’t have a lot of information. We were simply told that he was […]
Get New Fans by Cross-Promoting with other Artists
Competing for gigs with other artists is a real issue to contend with because there’s only so many stages on any given night. However, there’s no such thing as competing for fans. A fan who likes rock music will appreciate MANY independent rock artists, not just one. If your business model is geared to establishing a […]
Boomerang: Not Your Grandma’s Way to Book Shows
It takes excellent organizational skills to keep track of your booking efforts, fan outreach e-mails, and any other pertinent e-mails you need to keep up with. I’ve tried paper logs and spreadsheet logs on my computer, but I think I may have come across something even better. Boomerang! It’s just what the title alludes to. […]
Anitra Jay in Fan Base, General Business, Mailing List Tips & Tricks, Promotions, Social Media/YouTube
No Guarantee? How to Make Money at your Show Anyway
So you got an offer at the venue you’ve been hoping to get into, but then you find out what their compensation package is. “Sorry compensation is tips and merchandise. We don’t offer a guarantee.” WHAAAAT! Oh my gosh. You can’t believe it. What do you do? Playing for tips is not the end of […]
How I Get Subscribers on my Mailing List
As an independent artist, your mailing list is your lifeline. It is your direct connection to your fans. Whenever you want to reach them, they are only a few clicks away. These are the very people who have committed to supporting you and the best means to interact with them is through your mailing list. This […]