When I first started using email newsletters for my music career, my approach was completely different from what it is today. Back then, I leaned on strategies I’d picked up during my marketing days in the corporate world. My newsletters were formal, and I mostly used them to sell my music and invite people to […]
Category: Mailing List Tips & Tricks
How to Craft a Welcome Email Series That Connects with Your Music Audience
Building a connection with your audience is one of the most important aspects of a successful music career, and a welcome email series is a powerful way to start. A welcome series is an automated set of emails sent to each new subscriber who joins your mailing list. This series introduces who you are, shares […]
10 Creative Sign-up Offers For Musicians To Grow A Mailing List
Hey there, fellow musician! If you’re like me, you’re always looking for ways to connect with your fans on a deeper level. Social media is great and all, but there’s something incredibly powerful about having a direct line to your fans through email. It’s personal, it’s direct, and best of all, it’s yours to control. […]
Anitra Jay in Fan Base, General Business, Live Performance Tips, Mailing List Tips & Tricks, Promotions
3 Proven Ways to Collect Email Addresses At Live Music Shows
Live performances present one of the easiest ways to add supporters to your mailing list. The people listening and watching your show are seeing you in action. They will be most likely to support you long-term because there is nothing like an experience. The sights, the smell, the tastes, the feeling, and the sounds all […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, Mailing List Tips & Tricks, Promotions, Radio Air Play, Social Media/YouTube
15 Practical Ways to Promote Your Music Online for Free
Promoting your music can be very stressful! There are so many things you can do to get exposure and generate a buzz for your music that it gets overwhelming. It’s an age-old problem. There are so many options that you’re somewhat paralyzed from making an actual decision. If you are stuck in this rut, here’s […]
5 Tricks That Convert Visitors to Subscribers on Your Musician Website
The musician’s mailing list is his/her key to direct marketing to their fanbase. Without this valuable tool, musicians are missing out on having direct access to their fans. This means you’re having to rely on social media and other third-party platforms to reach your fans. Unfortunately, these platforms carry strict guidelines, algorithms, and actual censorship […]
Email Marketing for Musicians: Develop and Monetize Your Email List
This is the second post in our Email Marketing for Musicians Series. In the last post, we talked about what makes a mailing list a musician’s best friend, how to set up your mailing list, and how to get your first 100 subscribers, and how to continue building your list. To review that post click […]
Email Marketing for Musicians: Start and Grow a Loyal List of Followers
Email marketing is nothing new. It’s been around for a long time. Marketing and promoting your music via email is a direct way to connect with your fans, nurture relationships with them, and earn money in the process. Email marketing is superior to any other marketing tool available for musicians because of its flexibility, direct-to-fan […]
Anitra Jay in Booking, Fan Base, Finance, General Business, Mailing List Tips & Tricks, Promotions, Social Media/YouTube
The Musician’s 5 Week Challenge for a Profitable New Year
The guides and resources in this 5 week challenge combine together to walk you through (re)defining your goals, embracing your purpose, creating meaningful content to last you the entire year, getting organized, and earning more money in the process.
5 Insanely Effective Ways to Promote Your Upcoming Show
So you booked your show and you’re all set to rock the house out. You’ve got your set list and you are super excited to put on a great show. Congratulations! You’ve gotten through half the battle. The next step is to promote the heck out of this awesome gig so you can play to […]
5 Things Musicians Should NOT Do With Emails
One of the best promotional tools at an independent musician’s disposal is the email newsletter. It’s a direct connection to your fans that builds a bridge for strong, long lasting connections. If done the right way, your email list can convert standby fans into loyal supporters. How is that done? By making subscribers your number […]