What started out as a hobby, turned into a very fulfilling music career. Being a singer/songwriter has afforded me many travels, sights, places, and relationships! The most unique opportunity to come from it so far has been an appearance on national TV! In 2012, I approached my husband Rob with an insane idea to quit his job and we take […]
Category: General Business
A Simple Trick to Stay Motivated in Your Music Career
Every artist goes through times of difficulty and discouragement. It’s inevitable. As long as you are living, you will experience ups and downs. Being an independent artist has its own set of trials. But, if you keep pushing, you will eventually find your way. The indie side of the music industry works best when focused […]
Sometimes It Pays to Take a Low Paying Gig
I recently did a show where I only earned $75. It was for one hour on a weeknight at an apartment community. For a solo/duo set, I normally charge $100 or more per hour and I have a two hour minimum. Instead of earning $200, I earned $75 for the night. But I took a […]
How to Support Independent Music [Infographic]
Supporting Independent music is very important! It helps keep money in the community, and it helps to support an ongoing local arts scene. A thriving local arts scene empowers members of the community in relationships, networking, business, family, and education. [bctt tweet=”It’s not hard to support independent music, it just takes a little time and a […]
25 Offline Promotion Ideas for Indie Artists
Whether on social media or through an e-mail newsletter, you can launch an entire online marketing campaign with just a few mouse clicks. Online marketing has become incredibly easy and affordable. However, the tried and true offline tactics of marketing are still equally effective especially for musicians. Most independent artists rely solely on online marketing […]
How to Write a Captivating Artist Bio
Your bio is what everyone reads when they want to learn more about you. It’s where journalists and bloggers get material for their articles, and it’s how potential fans get to know you. You also use it to pitch yourself to venues, music sites, and other important opportunities. Needless to say, your artist bio is […]
Get New Fans by Cross-Promoting with other Artists
Competing for gigs with other artists is a real issue to contend with because there’s only so many stages on any given night. However, there’s no such thing as competing for fans. A fan who likes rock music will appreciate MANY independent rock artists, not just one. If your business model is geared to establishing a […]
Boomerang: Not Your Grandma’s Way to Book Shows
It takes excellent organizational skills to keep track of your booking efforts, fan outreach e-mails, and any other pertinent e-mails you need to keep up with. I’ve tried paper logs and spreadsheet logs on my computer, but I think I may have come across something even better. Boomerang! It’s just what the title alludes to. […]
Win Super Fans with This Easy 3-Minute Exercise
I’ve been doing some soul searching lately on my music career and how I can get to the next level. A friend sent me an article about the benefits of having true fans who will support you emotionally, physically, and financially wherever you go and with whatever you do as an artist. The article confirmed […]
Are You Competing or Winning? There is a Difference
Being an independent artist does not have to be a big competition with other independent artists. I realize that a venue can only book a certain number of acts per night and only one person can win a contest. So in some cases such as these, it is clearly a competition. However, I’m referring to […]
SEO – Get Your Music on the First Page of Search Engines
I ended up on the first page of google’s search engine one day after writing a post for my music blog. I wrote the post with the intention of ranking for a particular set of key words. I was pleasantly surprised that it showed up at the top of search results soon after! Putting together a website is the […]