When I first started using email newsletters for my music career, my approach was completely different from what it is today. Back then, I leaned on strategies I’d picked up during my marketing days in the corporate world. My newsletters were formal, and I mostly used them to sell my music and invite people to […]
Category: General Business
How to Craft a Welcome Email Series That Connects with Your Music Audience
Building a connection with your audience is one of the most important aspects of a successful music career, and a welcome email series is a powerful way to start. A welcome series is an automated set of emails sent to each new subscriber who joins your mailing list. This series introduces who you are, shares […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, First time, General Business, Promotions
Let’s Write a Captivating Artist Bio Together- Workshop and Demonstration
We just wrapped up a very enlightening workshop about writing an artist bio that promotes intrigue and allure. In 2023, it’s not enough to write out your accolades and accomplishments, where you’re from, and what genres you perform and try to call that a bio. People are looking for something new and interesting that they […]
10 Things You Need to Start a Singer-Songwriter Career
Starting a career as a singer-songwriter is one of the most satisfying things you can do for yourself because you are pursuing an opportunity to follow your passion. There are a lot of options to choose from on which route to go as far as branding and how to market yourself and what types of […]
Anitra Jay in Artist Blog, Book Reviews, Encouragement for Musicians, Finance, First time, General Business
Book Recommendation List for Musicians to Build a Music Career
Here at The Crafty Musician, we believe that every entrepreneur in music has the ability to achieve their goals without the help of a record label. A lot of the tools, resources, and ideas to build a music career you’ll find on this blog are DIY-natured; meaning that you can do it yourself and be […]
Navigating the World of Sync Licensing: Getting Your Music in TV and Film
This is a guest post written by Tyler Connaghan of Strofe, a platform which allows users to easily create music using artificial intelligence technology. Strofe comes with built-in mixing and mastering tools, you can customize the music to perfectly fit the mood and theme of your content. The website has a beautiful layout and interface, […]
Here’s How to Promote Your Music Online Effectively
Developing a strategy to promote your music online effectively might look different from one musician to the next. There are many different ways to promote music online. There are paid options, free options, and some in between. Choosing the right mix for you all depends on your brand and your business goals. Before starting any […]
10 Reasons Musicians Should Keep a Practice Journal
A big part of maintaining a steady music career or hobby is consistent practice. Frequently practicing is ideal because it helps sustain muscle memory, improve skill and confidence, and retain information. For musicians, it’s especially important to continue building mastery in technique, style, and showmanship for the sake of your career, your fanbase, and most […]
8 Merch Items to Add to Your Online Store This Holiday Season
Holiday season is fast approaching and it’s time to start planning for a successful one. The holidays are often the most profitable season for small businesses. Consequently, even musically-inclined entrepreneurs can also drastically boost their income during the holiday season. In addition to your holiday music marketing strategy, one way to increase your seasonal revenue […]
Why Guitarists Need a Guitar Tablature Notebook
I started out teaching myself to play guitar. I learned the basic chords like C, G, E, etc. I started writing music with those basic chords and my love for guitar playing blossomed. A few years later, I decided to expand my guitar playing skills by taking lessons with a guitar instructor. That’s when I […]
Anitra Jay in Fan Base, General Business, Live Performance Tips, Mailing List Tips & Tricks, Promotions
3 Proven Ways to Collect Email Addresses At Live Music Shows
Live performances present one of the easiest ways to add supporters to your mailing list. The people listening and watching your show are seeing you in action. They will be most likely to support you long-term because there is nothing like an experience. The sights, the smell, the tastes, the feeling, and the sounds all […]