As a musician, establishing a strong online presence is more important than ever. Whether you’re sharing your music, booking gigs, or connecting with fans, having a professional website sets you apart in a crowded industry. A website serves as your online hub—a place where people can discover who you are, what you do, and how […]
Category: Brand Image
Email Marketing Essentials: How to Grow Your Fanbase
When I first started using email newsletters for my music career, my approach was completely different from what it is today. Back then, I leaned on strategies I’d picked up during my marketing days in the corporate world. My newsletters were formal, and I mostly used them to sell my music and invite people to […]
10 Effective Strategies to Grow a Fanbase for Your Music on Social Media
In today’s digital age, social media has become an indispensable tool for musicians looking to grow their fanbase and expand their reach. With millions of users actively engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the potential to connect with fans and build a dedicated following has never been greater. However, navigating the ever-evolving […]
Anitra Jay in Brand Image, Fan Base, First time, House Concerts, Promote A Music Release, Promotions
How to Write a Press Release for a Song
This webinar was sponsored by Pressed Fresh Collective a resource for musicians to access all the services a label would provide in an a la carte fashion. Work with or learn more about Pressed Fresh Collective here. Aired 10/25/2023. Check out our Webinar – How to Write a Press Release for a Song. In this […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, First time, General Business, Promotions
Let’s Write a Captivating Artist Bio Together- Workshop and Demonstration
We just wrapped up a very enlightening workshop about writing an artist bio that promotes intrigue and allure. In 2023, it’s not enough to write out your accolades and accomplishments, where you’re from, and what genres you perform and try to call that a bio. People are looking for something new and interesting that they […]
How to Start a Music Career With No Money
Starting a career in music can be a very daunting experience. Unless you’ve shadowed musicians or gone to school for music/business, you really have no tools at your disposal to launch a successful career. You’re just starting from scratch and winging it. The cool thing is…there’s absolutely NOTHING wrong with that. I started from scratch. […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, Mailing List Tips & Tricks, Promotions, Radio Air Play, Social Media/YouTube
15 Practical Ways to Promote Your Music Online for Free
Promoting your music can be very stressful! There are so many things you can do to get exposure and generate a buzz for your music that it gets overwhelming. It’s an age-old problem. There are so many options that you’re somewhat paralyzed from making an actual decision. If you are stuck in this rut, here’s […]
5 Tricks That Convert Visitors to Subscribers on Your Musician Website
The musician’s mailing list is his/her key to direct marketing to their fanbase. Without this valuable tool, musicians are missing out on having direct access to their fans. This means you’re having to rely on social media and other third-party platforms to reach your fans. Unfortunately, these platforms carry strict guidelines, algorithms, and actual censorship […]
Music Business Guide: 4 Critical Business Elements Every Musician Should Address
Doing music is about way more than just playing a few tunes and melodies. There are so many hats a musician has to wear to keep business moving in the right direction, it could make your head spin. Being in business for yourself creates its own set of challenges, but it’s incredibly rewarding if you […]
Anitra Jay in Brand Image, Fan Base, General Business, Promote A Music Release, Promotions, Social Media/YouTube, Video Production
4 Easy Videos You Can Do to Promote Your Upcoming Music Release
Promoting an upcoming Single or EP can be a daunting task. As an independent musician, you’re naturally geared to creating art. However, handling the business side of being a musician may not be so second nature. Some of us may even have an aversion to marketing and promoting our music because it can feel icky. […]
3 Publicity Tips to Get More Traction for Your Music
Getting traction for your music is the quickest way to gain new fans and exposure. But without the right tactics, that’s easier said than done. There are certain steps independent artists should take to gain traction the right way that will help build a music career with longevity. In this article, guest contributor, Maria Herrera […]